{"id":99317,"date":"2021-04-16T17:08:49","date_gmt":"2021-04-16T16:08:49","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?post_type=people&#038;p=99317"},"modified":"2023-08-21T16:20:08","modified_gmt":"2023-08-21T15:20:08","slug":"elliot-grainge","status":"publish","type":"people","link":"https:\/\/www.musicbusinessworldwide.com\/people\/elliot-grainge\/","title":{"rendered":"Elliot Grainge"},"content":{"rendered":"<p>Elliot Grainge is a Los Angeles-based music entrepreneur, and the co-founder of the record label 10K Projects.<\/p>\n<p>Grainge is the son of Universal Music Group&#8217;s Chairman &amp; CEO, Sir Lucian Grainge.<\/p>\n<p>Elliot Grainge is a graduate from Northeastern University, and founded 10K Projects in 2017.<\/p>\n<p>The label has since <a href=\"https:\/\/www.10kprojects.com\/artists\" target=\"_blank\" rel=\"noopener\">signed artists<\/a> including Trippie Redd, Surfaces, Aitch, Internet Money, and Iann Dior.<\/p>\n<p>10K&#8217;s most successful artist to date is Ice Spice, whose records it releases in partnership with Capitol Music Group \/ Universal Music Group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elliot Grainge is the son of Universal Music Group&#8217;s CEO and Chairman, Sir Lucian Grainge<\/p>\n","protected":false},"featured_media":128386,"template":"","class_list":["post-99317","people","type-people","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/people\/99317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/people"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/people"}],"version-history":[{"count":0,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/people\/99317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/128386"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=99317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}